SEO Benefits of Having a Responsive Website

You might be surprised to know that there are more than 60% of websites today that lack a responsive web design.

If you wish to stay ahead of the game, you have to ensure that your website reaches the top of Google search results pages in your specific niche.

Read on to know how a responsive website can benefit your SEO efforts:

Friendly on Multiple Devices

Responsive web design can adapt to various screen sizes, allowing users to switch with ease between laptops, tablets, and smartphones.

Your site should adapt right away to different users. If your site is displayed on screens of different qualities and sizes, it makes it easier for search engines to crawl then index your site’s content.

If your website is unresponsive, search engines need to crawl and index several versions of your site to make sure that it can function on different devices.

Improves Website Speed

Internet users expect sites to load in a snap of their fingers. If it takes longer for your website to load, you have a problem on your hands. The last thing people want is to wait for the site to load when they are out and about.

If you have a slow loading website, expect users to go somewhere else. By going for a responsive website design, you can ensure that your site is speedy for users on all devices. Google will deliver a quicker loading speed if your website doesn’t have huge files.

Mobile Friendly Sites Get a Boost

In case you don’t know it yet, Google boosts mobile friendly sites. From 2015, Google made an algorithm change that used mobile-friendliness as ranking signal on results pages. The change is made after the news that more than 60% of Google searches come from mobile devices like smartphones. Mobile searches are expected to grow even more in the next several years. Your website should adapt and be responsive for mobile services to boost your SEO ranking.

Enhances User Experience

One of the best ways to increase your SEO rankings is to improve your website’s user experience. Users need to find the content or page they are searching for. With an improved user experience, you can also increase the length of time users spend on your website. People will not leave your site if they are having a great time on it.

Reduces Bounce Rate

How many times have you decided to close a website after just two seconds of being on it? The number of times people visit a web page before they leave is referred to as your bounce rate. Search engines like Google will crawl websites to keep tabs on bounce rate and ranks you accordingly.

One of the main drivers of higher bounce rates is an unresponsive website design. By using a top quality design for your website, you can be sure that your visitors will stick around for a long time.

A responsive website design has lots of SEO benefits. Pay attention to this so as not to miss out on Google’s boost on your rankings.